| Category | Third party | Retention time | Privacy Notice |
| SSP | 152 Media | See privacy notice | https://152media.com/privacy-policy/ |
| 33Across | See privacy notice | https://www.33across.com/privacy-policy/ |
| AcuityAds | Maximum of 180 days | https://illumin.com/legal/technology/ |
| Adagio | Up to 120 days | https://adagio.io/privacy#adagio-users-privacy-policy |
| Adapt MX | See privacy notice | https://adaptmx.com/privacy-policy/ |
| Adform | Up to 13 months | https://site.adform.com/privacy-center/platform-privacy/product-and-services-privacy-policy/ |
| Adnami | See privacy notice | https://www.adnami.io/privacy-policy-services |
| Adtelligent | 1 year | https://adtelligent.com/privacy-policy/ |
| Adsterra | See privacy notice | https://adsterra.com/privacy-policy-managed/ |
| BetweenX | 12 months | https://betweenx.com/privacy-policy |
| BlueRooster | See privacy notice | https://blueroostermedia.com/privacy-policy/ |
| Bcovery | 3 years | https://www.bcovery.com/politique-de-confidentialite.html |
| Browsi | See privacy notice | https://browsi.com/privacy-policy-2/ |
| SeenThis | See privacy notice | https://seenthis.co/privacypolicy/ |
| Madington | See privacy notice | https://delivered-by-madington.com/dat-privacy-policy/ |
| Concept | See privacy notice | https://www.conceptx.com/privacy |
| AdKaora | See privacy notice | https://www.iubenda.com/privacy-policy/48365373 |
| Clever | See privacy notice | https://cleveradvertising.com/privacy.html |
| TheTradeDesk | See privacy notice | https://www.thetradedesk.com/legal/privacy |
| WPP Media | See privacy notice | https://www.wppmedia.com/pages/privacy-policy |
| Epeex | See privacy notice | https://www.mgid.com/services/privacy-policy |
| APEX | See privacy notice | https://pubmatic.com/legal/privacy-policy/ |
| Adhese | See privacy notice | https://adhese.eu/privacy-policy/ |
| Fluct | See privacy notice | https://corp.fluct.jp/privacy/ |
| MGID | See privacy notice | https://www.mgid.com/services/privacy-policy |
| Opti Digital | See privacy notice | https://optidigital.com/privacy-policy/ |
| R2B2 | See privacy notice | https://r2b2.io/privacy-policy |
| Rich Audience | See privacy notice | https://legal.richaudience.com/privacy-policy/ |
| Sparteo | See privacy notice | https://corporate.sparteo.com/privacy-policy |
| Sublime | See privacy notice | https://ayads.co/privacy.php |
| Taboola | See privacy notice | https://www.taboola.com/policies/privacy-policy |
| Teads | See privacy notice | https://privacy-policy.teads.com/ |
| TrustedStack | 24 months | https://trustedstack.com/privacy-policy/ |
| Insticator | See privacy notice | https://cool.co/publisher-experiences/privacy/ |
| Ginger Ads | See privacy notice | https://gingerads.com/privacy-statement.html |
| Adipolo | See privacy notice | https://adipolo.com/privacy-policy.html |
| Amazon | See privacy notice | https://advertising.amazon.com/legal/privacy-notice |
| Blockthrough | See privacy notice | https://blockthrough.com/privacy-policy/ |
| Connatix | See privacy notice | https://connatix.com/privacy-policy |
| Conversant | Up to 18 months | https://legal.epsilon.com/eu/privacy-policy-services |
| Criteo | See privacy notice | https://www.criteo.com/privacy/ |
| Pulsepoint | See privacy notice | https://www.pulsepoint.com/legal/platform-privacy-policy |
| Rise | See privacy notice | https://risecodes.com/wp-content/uploads/2023/03/Risecodes.com-Privacy-Policy-March-23-2023.pdf |
| Equativ (fka Smart AdServer) | Up to 13 months | https://smartadserver.com/end-user-privacy-policy/ |
| Freewheel | 183 days | https://www.freewheel.com/privacy-policy |
| GumGum | 12 months | https://gumgum.com/terms-and-policies/privacy-policy |
| Index Exchange | Up to 13 months | https://www.indexexchange.com/privacy/ |
| Inmobi | Up to 13 months | https://www.inmobi.com/privacy-policy-for-eea |
| JustPremium | 12 months | https://gumgum.com/terms-and-policies/privacy-policy |
| Media.net | Up to 24 months | https://www.media.net/privacy-policy/ |
| Screen On Demand | See privacy notice | https://screenondemand.de/datenschutz-sod-produkte/ |
| Smartstream | See privacy notice | https://www.smartstream-stp.com/solution-privacy-policy/ |
| Improve Digital (Azerion SSP) | Up to 90 days | https://improvedigital.com/privacy-policy/ |
| Impactify | See privacy notice | https://impactify.io/privacy-policy/ |
| IndexExchange | 395 days | https://www.indexexchange.com/privacy/ |
| Spoods | See privacy notice | https://www.spoods.info/cookie-policy/ |
| Invibes | 365 days | https://www.invibes.com/terms |
| Kueez | 24 months | https://weare.kueez.com/privacy-policy |
| Magnite | 90 days | https://www.magnite.com/legal/advertising-technology-privacy-policy/ |
| Missena | 13 months | https://missena.com/privacy |
| Nativo | Up to 2 years | https://www.nativo.com/interest-based-ads |
| NextMillenium | See privacy notice | https://nextmillennium.io/privacy-policy/ |
| Nobid | | https://www.nobid.io/privacy-policy/ |
| Ogury | See privacy notice | https://ogury.com/ogury-advertising-privacy-policy/ |
| OneTag | See privacy notice | https://www.onetag.com/privacy/ |
| OpenX | Up to 1 year | https://www.openx.com/privacy-center/ad-exchange-privacy-policy/ |
| Primis | Up to 2 years | https://www.primis.tech/privacy-policy/#user_cookie |
| Pubmatic | Up to 45 days | https://pubmatic.com/legal/privacy-policy/#inforetention |
| SpotX | 90 days | https://www.magnite.com/legal/advertising-technology-privacy-policy/ |
| SmileWanted | See privacy notice | https://www.smilewanted.com/privacy/ |
| Seedtag | See privacy notice | https://www.seedtag.com/privacy/ |
| Sharethrough | 30 days | https://privacy-center.sharethrough.com/en/consumer-privacy-notice/ |
| Showheroes | 393 days | https://showheroes.com/privacy-policy/ |
| Smaato | See privacy notice | https://www.smaato.com/privacy/ |
| Smartclip | 365 days | https://privacy-portal.smartclip.net/en/privacy-policy |
| Sonobi | 30 days | https://sonobi.com/privacy-policy/#:~:text=We%20do%20not%20knowingly%20collect,give%20us%20any%20personal%20information |
| Sovrn | Please see privacy notice | https://www.sovrn.com/privacy-policy/privacy-policy/#:~:text=Sovrn%20may%20be%20required%20to,Sovrn’s%20Law%20Enforcement%20Request%20Policy |
| StroeerCore (Adscale) | 365 days | https://www.stroeer.de/ssp-datenschutz |
| Tappx | See privacy notice | https://www.tappx.com/legal/privacy-policy |
| TripleLift | Up to 180 days | https://triplelift.com/platform-privacy-policy/#storage-and-retention |
| TargetVideo | See privacy notice | https://www.target-video.com/datenschutz/ |
| Unruly | 12 months | https://unruly.co/legal/privacy/#:~:text=We%20may%20share%20any%20information,(c)%20protect%20the%20rights%2C |
| Videoheroes | See privacy notice | https://www.videoheroes.tv/privacy-policy |
| VisX (YOC) | 365 days | https://yoc.com/privacy |
| Vidoomy | 365 days | https://vidoomy.com/privacy-policy-en.html |
| Vidazoo (Perion) | 30 days | https://vidazoo.gitbook.io/vidazoo-legal/privacy-policy |
| Define Media | See privacy notice | https://www.definemedia.net/page/terms-privacy |
| Yieldlab | Up to 24 months | https://yieldlab.com/privacy-platform/ |
| League-M | See privacy notice | https://www.league-m.com/datenschutz |
| Nexx360 | 6 months | https://nexx360.io/en/privacy-policy-and-cookies |
| | Yieldmo | Up to 13 months | https://yieldmo.com/privacy-policy/#consumer |
| | YieldOne | Please see privacy notice | https://yieldone.com/ |
| | Xandr | Up to 18 months | https://about.ads.microsoft.com/en-us/solutions/xandr/platform-privacy-policy |
| Adserver/SSP | Google Ad Manager | Please see privacy notice | https://policies.google.com/privacy?hl=en-US |
| Equativ (fka Smart AdServer) | Please see privacy notice | https://privacy.equativ.com/dynadmic-product-privacy-policy/ |
| Madvertise | Up to 24 months | https://developers.bluestack.app/privacy-policy |
| Traffic Authentication / Other | Liveramp | See privacy notice | https://liveramp.com/privacy/service-privacy-policy/ |
| Audigent | See privacy notice | https://audigent.com/platform-privacy-policy |
| Amazon | See privacy notice | https://advertising.amazon.com/legal/privacy-notice |
| Criteo | See privacy notice | https://www.criteo.com/privacy/ |
| The Trade Desk – Unified ID 2.0 | See privacy notice | https://transparentadvertising.com/privacy |
| The Trade Desk – EUID | See privacy notice | https://transparentadvertising.eu/privacy |
| ID5 | See privacy notice | https://id5.io/platform-privacy-policy |
| FirstID | See privacy notice | https://www.first-id.fr/legale/cookie-policy/ |
| Epsilon | See privacy notice | https://legal.epsilon.com/eu/privacy-policy |
| Hosting | Google Cloud | Up to 180 days | N/A |
| | Amazon AWS | Up to 180 days | N/A |
| Huawei Cloud | Up to 180 days | N/A |