The Complete
Supply-Side Platform
Improve Digital SSP connects your inventory to premium global demand — across every format and device.
Power your programmatic business with SSP, our holistic monetisation platform. The technology is configurable to your setup, and we ensure support for the latest industry standards.
Omnichannel
High-performance monetisation across all formats & devices
Data & Optimisation
Transparent reporting and full API access to connect to your business
Curation & Demand
Comprehensive packaging and targeting to secure premium demand
Today’s challenges for Publishers
Programmatic now carries the majority of digital spend, and the rules are tightening. Buyers reward short supply paths, privacy compliance has become a revenue lever rather than a cost, and curated deals are absorbing budget that once flowed through the open auction.
Supply path optimisation is consolidating spend
Direct paths earn roughly twice the spend per bid request compared with resold paths.
Nearly half of advertisers now run multi-DSP setups explicitly to manage supply paths.
Identity in a privacy-first market
The efficacy of traditional identification methods have been impacted by privacy regulation.
Brands seek first-party data, alternative IDs and contextual signals.
Buyers demand curation and quality
Spend is concentrating in PMPs and curated deals.
Premium inventory transacts increasingly through direct, negotiated paths.
Flexible integration paths to suit your stack
Whether you run Prebid in the header, server-side bidding, mediation or a mix, Improve Digital SSP connects to your existing setup.
All typical integrations are supported, including our proprietary tags, our SDK, or via a supply partner you already work with.
Coverage & Reach
Every screen. Every format. Everywhere.
- Desktop & Mobile Web
- App (iOS/Android)
- Connected TV and Streaming (CTV/OTT)
- Digital Out-Of-Home (DOOH)
- Podcast, Radio Streaming & Audio In‑Game
- Display
- Video
- Audio
- Native
- High-Impact
Demand
50+ DSPs competing for your audience
Direct integrations with major global and local DSPs for optimum supply path optimisation, without reseller hops.
Every ad request is offered in parallel, not sequentially, processing multiple bids to increase auction pressure.
Our dedicated demand partnerships team ensures your inventory is in the auction wherever budget is.
Full, granular control over the partners able to access your inventory and pricing.
Unique, tailored demand from Azerion
Azerion’s local sales teams curate and offer your inventory directly to agencies and advertisers through Improve Digital Marketplace, in more than 28 countries across Europe, the US, LATAM and APAC.
A single auction for the highest value impression
Through a versatile combination of programmatic and non‑programmatic selling types, your inventory’s value is safeguarded and maximum value is delivered for every ad impression.
A holistic auction determines the best value impression while ensuring buyer guarantees are respected. Increase auction yield with your own direct IO demand, optimising without complex waterfall management, and removing walled‑garden competition stacks.
Real-time reporting, console and open API
Realtime data for key data points to continuously monitor performance of your inventory and demand
Granular reporting for publisher and curation contexts, including logged bidstream data and troubleshooting analytics
Console access for reporting dashboards, inventory management and curation
OpenAPI available to integrate with your own tooling, covering all platform features
Expansive integrations with your data providers
Connect your data providers directly to enable curation Marketplace, with your partners, seamlessly combined with bid request signals and targeting features.
Committed to brand safety & security.
Improve Digital employs proprietary technology and partnerships with industry leaders to ensure real time brand‑safety, invalid‑traffic detection, and unsafe creative detection and blocking for your properties. Create rules to block unwanted advertising.
