Identity Solutions
Every impression carries an identity signal.
Logged in or not.
Identity and addressability features, such as User IDs, are vital for website monetization since they play a crucial role in driving revenue and maximizing the effectiveness of advertising campaigns.
Identity signals are the ultimate revenue engine for publishers. By giving advertisers the precise targeting they demand, you unlock premium CPMs and turn unaddressed traffic into high-value ad inventory.
Our own testing framework
We don't run every ID partner on every site by default. We test each one inside our own framework, measuring real lift on your inventory and keep only the ones that pay for themselves.
Integrated by default
Identity solutions wired in across all three categories. No extra contract, no extra fees.
Your editorial signals, attached to every bid.
Direct, accurate, scale-limited.
Tied to a known user, usually a hashed email from a signed-in audience. Highest accuracy, best cross-device match. Scale depends on how many users actually log in.
Broad reach, no PII required.
A best-guess identity inferred from device, and behavior signals. Works on logged-out audiences. Lower accuracy, much bigger scale, fills the gap where deterministic IDs can't.
Both, depending on what's known.
Deterministic when the user has authenticated, probabilistic otherwise. The practical mix for real-world publisher audiences, both halves of your traffic monetize.
Pass content and audience signals into every auction
Content taxonomy
Tell buyers exactly what each page is about and command the segment-specific CPMs.
Audience taxonomy
Demographics, interests, purchase intent, pulled from your own first-party data and passed through with consent.
Custom mapping
If your CMS doesn't speak IAB, we write the script that translates your categories into the standard. Passed through to every demand partner on every impression.
A subscriber reading a travel guide to Japan.
The page is your editorial guide to Tokyo. The reader is signed in to your newsletter — you already know her age, her interests, and what she's planning. Every signal below leaves your site on the same impression.
Page signal · What the page is aboutTravel → International → Japan
Reader signal · What you know from signupGender · Female
Age · 35–44
Interest · International travel · Food & culture
Purchase intent · Flights & hotels · Japan
Result: the airline, hotel chain, or tour operator bidding on this auction sees a perfect-match reader on a perfect-match page. The price reflects it.
Turn login, signups into readers buyers can actually address
Capture wherever the user already authenticated
Newsletter, subscription, paywall, login or any comment widget your site already uses.
You choose how the email leaves your site
Send us the raw address and we hash it server-side, or hash it yourself with SHA-256 first.
Compliance — covered
We will guide you through the process.
A returning reader, signed in for the newsletter.
She subscribed last month. Today she's on a fashion article. Without an identity signal, her impression sells at the anonymous price.
What leaves your siteEmail · reader@example.com
Hashed (SHA-256) · a1f4…c92e
Raw email · never leaves the browser
What the buy-side seesBefore · anonymous web visitor
After · addressable, cross-device, retargetable
Same reader. Same article. Different price.
Any signed-in surface counts — newsletter, comments widget, paywall, login wall. One hashed email address is all the demand side needs.
