Our 360° Solution for publishers.
We're the supply side of Azerion's full-stack advertising business — connecting your inventory to 50+ DSPs and 50+ SSPs in real time, across every format, channel, and device.
Our Partners.
Improve Digital serves publishers all over the world.
Every screen. Every format.
One platform, two ways to engage
Our publisher offering, configurable based on your needs.
Improve Digital SSP
For publishers with their own ad stack who want an SSP to compete in the auction.
Best for
In-house ad ops teams running Prebid, oRTB or a wrapper of their choice.
You get
- Self-service supply and demand
- 50+ DSPs in parallel auction
- Curation & data in Marketplace
- Azerion direct demand
- OpenAPI & reporting
- SDK and optional managed SSP demand
You keep
Wrapper, ad server, yield optimisation, other SSPs.
Improve Digital Yield
Maximize your revenue potential with fully managed header bidding designed to monetize 100% of your ad inventory.
Best for
Publishers without a dedicated ad ops team, or those who'd rather focus on their content & users.
You get
- Header Bidding Wrapper & SDKs
- Hybrid client/server header bidding
- AI-based optimization engine
- Azerion direct demand
- Layout & viewability optimisation
- Proprietary video player & content
We provide
Wrapper solution, yield management, optimisation.
One connected solution for publishers.
Every demand source, format, and data signal runs through a single hub — so your inventory is always working as hard as it can.
Holistic inventory optimization
Maximize yield across all programmatic channels, from one connected stack.
Advanced analytics
Dashboard and API reporting to monitor performance as it happens.
Strategic growth support
Dedicated account management to navigate market trends and fine-tune your monetization strategy.
Why Azerion? Because we own the whole chain.
Most partners connect you to demand. We are the demand. Azerion owns every layer of the advertising value chain, and Improve Digital is at its center.
"Owning the full stack means exclusive deal structures, unique demand access, and zero middleman costs eating into your revenue."
Our Publishers Speaking
Ruud Dimmers
"RacingNews365 has been working with Improve Digital Yield for several years to their full satisfaction. They have proven to be a reliable partner in many respects, performing exceptionally well in the competitive digital advertising market. Even during these challenging times due to the coronavirus pandemic, we are achieving excellent results together and are constantly striving for innovation to make a difference, both commercially and technically."
Radoslaw Wicht
"Straightforward support, fast processing, and openness to new technologies. Every two weeks, we have a bi-weekly meeting where problems are discussed transparently and solution approaches are explored. In addition, expanding the partnership is always a key focus."
Arne Porkrandt
"Working with Azerion has significantly strengthened our monetization through high-performing Skin Ads and Video Ads. Their premium formats combine strong visibility, excellent user experience, and reliable revenue growth. Especially their proactive support and innovative ad technology make them a trusted long-term partner in a highly competitive market."
Michaël Réquillart
"Azerion has perfectly balanced human touch and performance throughout the more than 10 years we’ve been working together. The migration to their in-house header bidding technology has strengthened the quality of our relationship: we now benefit from optimal delivery performance and a significant acceleration in our revenue, giving us peace of mind as well as visibility over the medium to long term—two essential aspects for a publisher like us."
Philipp Nagel
"Azerion stands out as a forward-thinking partner with a strong focus on innovation and efficient collaboration. Especially in the area of In-Article Video, new ideas and optimizations are approached proactively, while regular exchanges ensure transparency, quick alignment, and continuous development of the partnership."
Ranjit Bhatta
"Before using Azerion, we used to spend a lot of time on ad monetization. Azerion has taken all the monetization process on their hands, allowing us to focus on what we do best — creating good content while generating much more revenue in the process. Moreover, if we encounter any ad related issues, we can always expect quick, reliable communication."
Simon Kurtz
"For several years now, Azerion has been an indispensable and trusted partner in promoting our media offerings in Belgium. Beyond their excellent ability to maximize the value of our inventory, it is their deep roots in the Belgian market and their strong relationships with local stakeholders that make all the difference. Thanks to the expertise of their teams, we benefit from high-quality local representation."
Rutger Bergsma
"Azerion has been a valuable partner for Realtimes Network for many years. What sets them apart is not only their expertise and market knowledge, but also the people behind the business. The communication is direct, the collaboration is transparent, and there is always a willingness to work together towards the best outcome. In a fast-moving digital landscape, having a partner you can rely on makes all the difference. Azerion consistently combines scale, professionalism and personal support, making them a trusted extension of our commercial team."
Why choose Improve Digital
We're not a platform you log into.
We're a partner you grow with.
Premium budgets through Hawk DSP and benefit from deal structures that open marketplace simply cannot offer. Your inventory gets priority access to high-value campaigns.
One platform. Every screen. Every format.
Maximize the value of your entire inventory: Web, In-app, CTV, DOOH or Audio without juggling multiple partners.
Choose the model that fits your business:
- Bidder, Wrapper or SDK integrations
- Self-service or fully managed by our specialists
- Exclusive or non-exclusive contracts
We understand your business, goals and audience. Our regional teams support you with deep knowledge of your market and advertisers.
Proactive optimization: We don't wait for you to ask, we flag opportunities and act on them.
A European leader in digital advertising.
With 30 offices across 16 countries and more than 900 team members Azerion combines the spirit of a global player with local expertise. Working with us means less complexity and more flexibility.
