Improve DigitalYield
Improve Digital Yield is our premium header bidding and full monetization solution.
Our AI-powered optimisation engine, the proprietary technologies and dedicated account managers work together to monetize 100% of your ad inventory, across web and app while you focus on growing your content and audience
50+ Premium Demand Partners Programmatic and Direct Sales sourced from our teams across the globe
1st-Party Data and ID Solutions to enhance the value of your inventory
Real-time AI
optimization engine
Web and App monetization Multi-platform solutions designed to unlock the full revenue potential
Custom Approach Managed or Self-Service collaboration to serve your needs.
Better results at scale
optimized last month
online per month
by our technology
fully managed by us
Exchange
We use a combination of auction types and demand sources to ensure maximum value is delivered for each and every sold impression.
Hybrid Header Bidding
Client & server-side model with S2S integrations for Open Bidding (EBDA) and Amazon APS.
Direct Demand
Sold directly through the Azerion sales team and curation partners.
50+ Premium Partners
Continuous competition across top-tier demand sources.
AI-Based Optimization
Dynamic floors and smart tech features tuned in real time.
Prebid Analytics
Deep, actionable reporting across every auction.
Dedicated Yield Team
A team focused on maximizing your revenue.
Diverse portfolio of engaging Ad Units
High-Impact Formats
Fully compliant Desktop Skins, Mobile Interstitials and Parallax Ads that command premium advertiser bids.
Adhesive & Anchor Ads
High-viewability units that remain continuously visible at the bottom or sides of the screen as the user scrolls.
Native & In-Article
Ad units designed to match the CSS and typography of your website, providing non-disruptive reading experience.
Video Player & Smart Content
Proprietary video player combined with a large library of premium content and yield monetization.
Explore even more possibilities with Improve Digital Yield
Monetization SDK
Maximize your mobile revenue with our proprietary SDKs for iOS and Android.
We use programmatic mediation and global demand to ensure high fill rates and eCPMs.
- Native SDK integration
- iOS & Android support
- Optimized for in-app ad formats
- Full programmatic demand access
Our stable SDK ensures minimal integration effort, crash-free performance, and precise revenue tracking.
In-app bidding mediation, forcing real-time competition among top mobile ad networks.
We integrate high-impact formats to maximize eCPMs without compromising your app store ratings.
Video Player & Formats
Video Formats
Our Full-view features generate better View-through rates (VTR) and ensure high viewability for your video ads.
- Outstream, Instream & ACC support
- Easy to embed, minimal technical setup
- Contextual video content & ad monetization
- Available to all Improve Digital Yield publishers
Video Player & Monetization
Our Video Player combines a large library of premium content with video ad monetization.
Learn More
Proprietary Technology
Zero-latency playback that boosts page speed while keeping HD quality across devices.
Smart Content
AI scans publisher articles and pairs them with relevant video from Azerion's library.
Yield Optimization
Instream & Outstream support connected to top-tier demand for industry-leading CPMs.
Advertising
A powerful set-up of high-performing native formats designed to increase ad interaction and revenue.
Included Native Formats-
Smart Widget Native ads with infinite scroll — CTR +40%, CPM +20%
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In-Content Impact Widget High-visibility in-article format, 20% higher vCPM
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MGID Story Customizable, infinite-scrolling feed
Engagement-driven demand from Google Discover, Meta & more — with high CPMs and ROI. Performance-focused MCM demand with 100% fill across GEOs and devices.
Lightweight code integrates in seconds, with one-time setup available. 24/7 support and implementation guidance, plus AI-powered optimization that boosts yield per placement.
Premium ad formats that blend seamlessly with website content, plus personalized custom ad packages for higher RPM and ROI, backed by a dedicated Success Manager with tailored strategy.
SEO & CWV Audit directly through the Publisher's dashboard, Adblock monetization to earn from each impression, and launch direct ad campaigns with Campaign Studio.
Recovery
Measure and reclaim blocked impressions, while maintaining exceptional quality.
Publishers can see up to 40% blocked traffic, meaning almost half of their earnings would be left on the table. Recover parts of the lost revenue today and get your earnings back on track.
Adblock Measurement
Measure how much of your audience has ads disabled.
User-Friendly Ads
Serve user-friendly ads, adhering to the Acceptable Ads and the Better Ads frameworks.
Easy Implementation
Easy implementation and no maintenance required.
High-Quality Demand
Use the same high-quality demand that is already in your stack.
Solutions
Every impression carries an identity signal. Logged in or not.
Identity and addressability features, such as User IDs, are vital for website monetization since they play a crucial role in driving revenue and maximizing the effectiveness of advertising campaigns.
Tied to a known user, usually a hashed email from a signed-in audience. Highest accuracy, best cross-device match.
A best-guess identity inferred from device and behavior signals, working on logged-out audiences with much bigger scale.
Deterministic when the user has authenticated, probabilistic otherwise — the practical mix for real-world publisher audiences.
Unique demand from your Azerion team
Our dedicated local teams combine audiences and sell inventory directly through Improve Digital Marketplace to agencies & advertisers in over 28 countries, across EU, US, LATAM & APAC.
Or no GAM at all.
Whichever you pick, the rest of the service is identical: demand stack, OneWrap capabilities, identity, and compliance. The ad server is a setup choice, not a product tier.
*Google Ad Manager
1Our GAM
RecommendedWe run our Google Ad Manager. You can still manage your campaigns.
Fastest setup. Default for most publishers.
2Your GAM
You keep your existing ad server. We configure into it, optimize against it, and respect the line items you already sold.
Right answer if you have direct sales, an in-house ops team, or a finance reason to keep billing in your name.
3No GAM
Some publisher setups don't need an ad server at all. OneWrap has that covered.
Cleanest setup for monetization setups without any Google demand.
