Introduction

Azerion is the leading European Programmatic Advertising Platform for publishers, content providers and broadcasters.

Azerion offers a compliant child-directed solution for managing bid requests sent by supply partners.

This policy explains what information the solution collects and how it is processed.

Changes to this privacy policy

We may update this policy from time to time and will post notice at the top of the policy if we do. If we make a material change that affects the collection and use of personal information, we will notify our customers prior to making the change.

Compliant Solution for use in child-directed services

Azerion implements controls to prevent collection of a child’s personal data. A privacy by design framework ensures children’s data is treated compliantly.

COPPA flagged inventory is automatically stripped of persistent identifiers (such as IDFA, AAID, and User IDs). IP addresses are immediately truncated or hashed (in rest) to prevent the identification of an individual or precise location. Bid requests passed to Demand Partners do not contain personal information, restricting buyers to contextual targeting only.

Publishers are contractually obligated to flag child-directed inventory. For mixed-audience properties, we require publishers to provide age data to ensure appropriate controls are in place. Demand partners are also obligated to respect the COPPA signals. They are prohibited from using data for any purpose other than the specific ad transaction, fingerprinting, building profiles on child-directed traffic or for any other purposes.

Information Collected

We receive the following information in bid requests:

IP address
User agent
Page URL / Application bundle ID
Geo-location (Country and region based on IP address) + Latitude/Longitude
Device ID (IDFA/AAID)
cookie ID if matched
Consent string
Key values from the Publisher (potential PII, controlled by the Publisher)
Third party vendor user IDs (EIDs)

When a COPPA flag is identified, the system programmatically blocks the collection and transmission of personal data by dropping any advertising IDs, user IDs and truncating/anonymizing the IP address. No personal information is retained or processed by Azerion.

How do we use the information collected

We use the collected information for the following purposes:

Provision of our Services: To provide the advertising service, to enable the automated auction (bidding process) of ad inventory, to record views and clicks on ads, and to show end users technically accurate advertisements (size of the ad, type of the ad, etc.)
Improvement of our Services: to calculate usage levels of the ad services, help diagnose server problems, and administer the ad services;
Analytics and reporting: to analyse ad performance and to provide information and reports to buyers
Prevention of fraud and illegal activity: to identify invalid ad impression, clicks, installs or ad queries, to protect us and our publisher clients from fraudulent behaviour and to protect the security of the ad Services
Compliance with legal or regulatory obligations: to comply with applicable laws, to comply with subpoenas, warrants or other legal processes, to respond to requests from public and government authorities, to enforce our terms and conditions, to protect our operations or those of our affiliates, to protect our rights, privacy, safety or property and that of our affiliates, end user, or others, to allow us to pursue available remedies or limit damages that we may sustain.

For further information on our use and disclosure, please see our general privacy notice.

Data retention and deletion

Azerion deletes all personal information delivered in bid requests immediately upon receipt and does not retain personal information from children.

Parents Rights

Parents and users can review and have deleted any personal information collected from children, and can refuse to permit further collection or use of the child’s personal information. Though we do not collect or retain any personal information from children, if you are a parent and would like to request further information about our collection and use practices, please contact us at dpo@azerion.com.

Security

We take appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of data collected. However, no method of transferring data over the internet or storing electronic information is entirely secure, so while we strive to use reasonable methods to protect collected information, we can not guarantee against all threats.

Contact Us

We, Azerion Technology B.V., based at Boeing Avenue 30, 1119 PE Schiphol-Rijk, The Netherlands. You may reach out to us via dpo@azerion.com.

Children’s Privacy Policy